Corporate Policy

OUR OPERATIONS’ PILLARS




Although decentralization is the founding principle behind our Group’s organization, the success of this model depends on a continuous communication between the Holding and the different branches. The Holding Company defines strategic guidelines deployed on the ground with the help of Sales, Marketing, Human Resources, and Finance; the Group’s 4 Operations’ Pillars.

sales
Sales


The Sales Capability Department aims at adding value to the Group’s commercial activities by: (1) being the Custodian of Route To Market plans and related execution. (2) optimizing coverage and distribution tactics using technical and traceable tools. (3) monitoring brands availability and store displays by taking action directly with the sales teams. (4) assessing customers’ satisfaction and ensuring benchmark service levels. (5) building sales forces’ knowledge capabilities.

marketing
Marketing


The Marketing Department provides the Group with strategic marketing leadership and direction. It ensures best practices are captured and implemented and identifies means to improve marketing productivity. It also plans ahead and leads incisive and added value business development support, based on solid data and analysis.

hr
Human Resources


The Human Resources Department centralizes job offers and vacancies at the level of the Group. It develops employees’ careers by encouraging geographic mobility (within the countries where we operate) as well as cross-business mobility (within and between the different companies of the Group). In addition, HR provides career development opportunities through on-the-job trainings, sales classes

finance
Finance


The Financial Department: (1) provides business insight and financial analysis for General Management to develop the Group’s strategy. (2) ensures necessary competitive financing to companies in order to fund their growth and development (3) sets standardized guidelines on financial planning and reporting, enabling to track performance (4) implements control procedures and systems